Precision Livestock Farming Market Growing at the Fastest Rate in Americas Region

The precision livestock farming market is estimated to be USD 6.9 billion in 2023 and projected to reach USD 11.2 billion by 2028, at a CAGR of 10.2%. Some of the major factors contributing towards growth of precision livestock farming market includes surging deployment of IoT- and AI-enabled devices on livestock farm, rising labor costs leading to automation in livestock industry, increasing focus on real-time monitoring and early disease detection, and growing demand for quality dairy products across the globe due to increasing awareness among consumers towards protein-rich diet and health consciousness.

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Precision Livestock Farming companies include:

• DeLaval (Sweden),
• GEA Group (Germany),
• Afimilk Ltd. (Israel),
• Allflex Livestock Intelligence (US),
• Lely International (Netherlands)

Driver: Surging labor costs and rising demand for automation in the livestock industry

Labor costs worldwide have been increasing perpetually, prompting farmers to substitute expensive labor with cost-efficient, advanced digital solutions for livestock farming. Western countries, especially in Europe, rely upon immigrant laborers from Eastern Europe for farming operations. Similarly, the North American region relies on migrant laborers from South American countries to work in their fields. According to the US Department of Agriculture (USDA the average wage paid to hired workers by farm operators in April 2022 was USD 17.22 per hour, which represented an increase of 8% from April 2021. Field workers received an average wage of USD 16.50 per hour, a 9% increase, while livestock workers earned USD 15.82 per hour, up by 7%.

Opportunity: Growing popularity of poultry robots and BSC smart cameras

A breakthrough in the precision livestock farming market is the emergence of poultry robots, which are used for several purposes such as monitoring, manure removal, egg collection, etc. Poultry robots have successfully received the attention of poultry farm owners and commercial poultry farms to facilitate poultry production with more precision. These robots can monitor flocks, detect dead birds, stress, and any other anomaly among poultry birds, and provide real-time information to farm operators. This could lead to better monitoring of birds, thereby improving farm hygiene, and bird comfort.

Livestock behavior and health monitoring systems are technological solutions that enable the monitoring and analysis of various aspects of animal health and behavior in livestock production systems. These systems typically use sensors, cameras, and other monitoring devices to collect data on animal behavior, physiological parameters, and environmental conditions. The growing use of computerized dairy management systems combined with sensors and other livestock monitoring devices integrated with automated feeding systems or milking robots opens new opportunities for the automatic routine monitoring of livestock behavior and feeding patterns.

The Americas is one of the largest markets for precision livestock farming technology. Several factors such as large herd size, technology penetration, government policies pertaining to livestock farming, progressive farmers, and the presence of several companies have paved the way for the development of the precision livestock farming market in the region. The adoption of advanced monitoring and farming techniques in the livestock segment is high in the Americas, especially in North America. Rising labor costs and increasing demand for milk and meat have resulted in the adoption of milking robots, precision feeding systems, livestock identification, monitoring, and tracking systems. In addition, poultry monitoring, and robotic systems are also witnessing heightened adoption in the region.

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DeLaval is a leading provider of dairy farm technologies globally. The company has a diverse range of innovative products and solutions for automatic milking, which include milk meters, pulsators, milking machines, milk analyzers, VMS voluntary milking system, the state-of-the-art AMR automatic rotary milking solution, and Flow-Responsive Milking technology, among others. DeLaval provides products and services that assist farmers in increasing their profitability. As part of its holistic approach to sustainability, the company focuses on its products' environmental efficiency, carbon footprint, and the safety and welfare of animals and people. DeLaval focuses on organic growth strategies, such as product development, and inorganic growth strategies, such as acquisitions, to strengthen its market position. For instance, in July 2020, DeLaval announced the acquisition of milkrite | InterPuls from Avon Rubber. The company also boasts a strong geographic presence in the US and Europe, where consumers want greater transparency and animal welfare, so farmers must invest in technological solutions.