NVH Testing Market Opportunities and Challenges

Noise, vibration, and harshness (NVH) testing refer to the application of several testing hardware, software, and systems for analyzing and reducing unwanted noise, vibration, and harshness of a mechanical system. Noise is a natural consequence that occurs due to various factors such as transportation, industrial activities, construction activities, cultural, sporting, and leisure activities. Vibration is an oscillation that causes noise and disturbance. The vibrations are caused due to physical effects such as a disruption in electrical systems and failure or breakdown of mechanical systems. Harshness is used to describe the severity and discomfort associated with both vibration and noise. NVH has a harmful impact on human health; hence, government agencies across the world are addressing this issue by reducing the noise levels at the source. The NVH testing market is estimated to be valued at USD 2.21 billion by 2023, at a CAGR of 4.2% between 2017 and 2023.

Key players in the NVH testing market include National Instruments (US), Brüel & Kjær (Denmark), Siemens PLM Software (US), HEAD acoustics (Germany), and m+p international (Germany). These key players are focusing on the strategies of product launches and acquisitions to enhance their product offerings and expand their business.

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National Instruments is one of the leading NVH testing solution provider. The company is a manufacturer of test equipment and instrumentation software and has a range of product and solution offerings. Some of the subsidiaries of the company operating in the field of data acquisition and testing in several regions include DASYTEC (US), Measurement Computing (US), National Instruments Asia Pacific Pte. Ltd (Singapore), National Instruments Australia Pty Ltd. (Australia), National Instruments Belgium N.V. (Belgium), National Instruments Canada Co. (Canada), National Instruments Brazil Ltda. (Brazil), National Instruments Japan KK (Japan), National Instruments (Czech Republic) s.r.o. (Czech Republic), and National Instruments Corporation (UK) Limited (UK). In terms of geographic footprint, the company has a strong presence in regions such as North America, Europe, Asia, Latin America, and the Middle East and Africa. A large number of subsidiaries having operations in several countries have helped the company to increase its presence across the globe, resulting in an increased customer base and enhanced brand awareness. National Instruments has a strong NVH testing solution offering consisting of 20 products and solutions. Moreover, the company focuses on acquiring smaller players in the NVH testing market to strengthen its NVH solution offering. For instance, in November 2015, the company’s subsidiary—Measurement Computing (US)—acquired Data Translation, a US-based test, measurement, and data acquisition solution provider.

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Siemens PLM Software is a solution provider in the field of product life cycle and industrial operation management through which it caters to several verticals including aerospace and defense, automotive and transportation, consumer products and retail, electronics and semiconductor, energy and utilities, industrial machinery and heavy equipment, marine, and medical devices and pharmaceuticals. Siemens PLM Software has a strong series of NVH testing solution offerings, which includes LMS testing solutions software, LMS Test.Xpress software solutions, and LMS testing solutions data acquisition solution. The company focuses on product launches to strengthen its NVH testing product offering. For instance, in June 2017, the company launched the “LMS sound camera”, which is used to identify sound sources. Siemens PLM Software, with its corporate headquarters and regional offices, offers its solutions in South America, North America, Asia Pacific (APAC), Europe, and the Middle East and Africa.