Precision Farming Market Insights | Key Players: Deere & Company, Trimble, AGCO Corporation, AgJunction, Raven Industries and AG Leader
According to the new market research report "Precision
Farming Market by Technology (Guidance System, VRT, Remote Sensing),
Application (Crop Scouting, Field Mapping, Irrigation), Offering
(Hardware-Sensors, GPS/GNSS, Yield Monitors, Software, Services), and Geography
- Global Forecast to 2023", The precision farming market is estimated
to be worth USD 5.09 Billion in 2018 and is projected to reach USD 9.53 Billion
by 2023, at a CAGR of 13.38% during the forecast period.
The rapid growth of the precision farming market can be
attributed to various factors, such as the increasing adoption of automation
and control devices and sensing and monitoring devices by farmers. It is also
expected that the cost of precision farming technology will decrease in the
next couple of years, mainly because of the declining prices of major hardware
components. As a result, the precision farming market is expected to witness
high growth during the forecast period. Further, the precision farming market
is likely to gain impetus from the rising demand for quality food and rapidly
increasing population.
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Guidance technology expected to hold largest market share
during forecast period
The increasing adoption of GPS-based guidance technology by
farmers and growers around the globe is the major factor propelling the demand
for this technology. Guidance technology held the largest market size owing to
the early adoption of this technology by farmers. Guidance technology has the
highest adoption rate as it is used in about half of planted acres for crops
such as corn, rice, and peanuts. GPS-based auto-guidance technology allows
growers to reduce overlapping of equipment and tractor passes, thus saving
fuel, labor, time, and soil compaction. Further, ease of use and functionality
of these systems have increased, along with adoption rate.
Yield monitoring application accounted for largest share
of precision farming market in 2017
Yield monitoring is the most widely used application in
precision farming as it plays a vital role in understanding field variability
and helps farmers in maximizing their yields. Yield monitoring provides farmers
information about weather conditions, soil properties, and fertilizers, which
may affect the overall grain production. Soil monitoring is the major
application of yield monitoring. Soil monitoring is used to detect soil
parameters that are needed for efficient yield production. Yield monitoring
application uses devices such as GPS, GIS, a computer, and sensor technologies
to accurately measure the amount of crop harvested at a specific location and
time. Yield monitors are installed on harvesting equipment and are used on a
variety of crops, including corn, wheat, soybeans, sugar beets, potatoes, and
cotton.
Americas expected to hold largest size of precision
farming market during forecast period
The Americas held the largest share of the precision farming
market in 2017. Countries such as the US and Canada in the Americas are the
early adopters of precision farming technologies, which is the major reason for
the high market share of this region in the precision farming market. Farmers
or growers in this region are increasingly adopting advanced farming systems
and equipment such as steering and guidance systems, sensors, display devices,
and farm management software.
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The report profiles key players such as Deere & Company
(US), Trimble (US), AGCO Corporation (US), AgJunction (US), Raven Industries
(US), AG Leader (US), Precision Planting (US), The Climate Corporation (US),
Descartes Labs (US), ec2ce (Spain), Gamaya (Switzerland), and Decisive Farming
(Canada) operating in the precision farming market.
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